Exploring Coupang's Best-Selling Cosmetics: Popular Products, Preferred Age Groups, and Reasons Behind Their Appeal

Exploring Coupang's Best-Selling Cosmetics: Popular Products, Preferred Age Groups, and Reasons Behind Their Appeal

※ Coupang, South Korea's leading e-commerce platform, offers a vast array of cosmetics catering to diverse age groups. Understanding which products resonate with specific demographics can provide valuable insights into consumer preferences and trends. Let's delve into some of Coupang's best-selling cosmetics, identify the age groups that favor them, and explore the reasons behind their popularity. 😅

 

1. Etude House Dear Darling Water Gel Tint

Preferred Age Group: Teenagers to Early 20s

Reasons for Popularity:

• Affordable Pricing: Budget-friendly, appealing to younger consumers with limited spending power.
• Trendy Colors: Vibrant shades that align with youthful fashion trends.
• Cute Packaging: Attractive designs that resonate with the aesthetic preferences of teenagers.

삐아 라스트 벨벳 립 틴트 5g - 틴트/립글로스 | 쿠팡

 

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2. Innisfree Green Tea Seed Serum

Preferred Age Group: Early 20s to Early 30s

Reasons for Popularity:

• Natural Ingredients: Formulated with green tea extracts, appealing to health-conscious consumers.
• Hydration Focus: Provides deep hydration, suitable for individuals starting to focus on skincare.
• Brand Reputation: Innisfree is known for eco-friendly products, attracting environmentally aware customers.

이니스프리 그린티 씨드 히알루론산 세럼 + 10ml 세트 - 에센스/세럼/앰플 | 쿠팡

 

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3. Sulwhasoo First Care Activating Serum

Preferred Age Group: Mid 30s to 40s

Reasons for Popularity:

• Anti-Aging Benefits: Targets early signs of aging, a concern for this age group.
• Premium Quality: High-end product with a reputation for effectiveness.
• Herbal Ingredients: Infused with traditional Korean herbal extracts, appealing to consumers interested in holistic skincare.

설화수 윤조에센스 6세대 90ml 기획세트 홀리데이 에디션 - 에센스/세럼/앰플 | 쿠팡

 

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4. Laneige Water Sleeping Mask

Preferred Age Group: Late 20s to 30s

Reasons for Popularity:

• Convenience: Overnight mask fits into busy lifestyles.
• Hydration: Provides intense moisture, addressing common skincare concerns in this age group.
• Brand Trust: Laneige is renowned for innovative hydration products.

라네즈 워터 슬리핑 마스크, 70ml, 2개 - 슬리핑팩 | 쿠팡

 

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5. HERA UV Mist Cushion

Preferred Age Group: 30s to 40s

Reasons for Popularity:

• Sun Protection: Combines foundation with SPF, catering to skincare and makeup needs.
• Natural Finish: Provides a dewy look preferred by many in this demographic.
• Portability: Compact design allows for easy touch-ups throughout the day.

헤라 미스트 쿠션 본품+리필 - 기타소품 | 쿠팡

 

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6. The History of Whoo Bichup Ja Saeng Essence

Preferred Age Group: 40s and Above

Reasons for Popularity:

• Luxury Skincare: Premium product targeting mature skin concerns.
• Anti-Aging Properties: Formulated to improve elasticity and reduce wrinkles.
• Traditional Ingredients: Incorporates Korean herbal medicine, appealing to those seeking traditional skincare solutions.

후 더 비첩 자생 에센스 50ml - 에센스/세럼/앰플 | 쿠팡

 

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Conclusion:

Coupang's best-selling cosmetics reflect the diverse needs and preferences of various age groups in South Korea. From affordable, trendy items favored by teenagers to luxurious, anti-aging products sought after by older consumers, the platform caters to a wide spectrum of beauty enthusiasts. Understanding these preferences helps in appreciating the dynamic nature of the cosmetics market and the factors driving consumer choices.