Exploring Coupang's Best-Selling Kidult Product: LEGO's Enduring Appeal and Why Adults Love It

Exploring Coupang's Best-Selling Kidult Product: LEGO's Enduring Appeal and Why Adults Love It

※ The term "kidult" refers to adults who engage in activities traditionally associated with children, such as collecting toys or playing games. In South Korea, the kidult market has experienced significant growth, with its value exceeding 1.6 trillion won ($1.42 billion) as of 2020.
Among the various products catering to this demographic, LEGO stands out as a perennial favorite. On Coupang, one of South Korea's leading e-commerce platforms, LEGO consistently ranks among the best-selling items in the kidult category. 😅

 

The Popularity of LEGO Among Kidults

1. Nostalgia and Childhood Memories

Many adults have fond memories of playing with LEGO sets during their childhood. Revisiting these toys allows them to relive those moments and provides a comforting sense of nostalgia.

2. Stress Relief and Relaxation

Engaging in hands-on activities like building LEGO models can be therapeutic. It offers a break from digital screens and daily stressors, allowing individuals to focus on a creative and constructive task.

3. Cognitive and Motor Skills Enhancement

Building intricate LEGO sets requires problem-solving, spatial awareness, and fine motor skills. For adults, this can be both challenging and rewarding, providing mental stimulation and a sense of accomplishment.

4. Community and Social Interaction

The adult LEGO community is vast and active, with numerous online forums, social media groups, and local clubs. Participating in this community allows individuals to share their creations, exchange ideas, and build friendships.

5. Collectibility and Investment

Certain LEGO sets become rare over time, increasing in value and becoming sought-after collectibles. For some, collecting LEGO is not just a hobby but also an investment opportunity.

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LEGO's Presence on Coupang

Coupang offers a wide range of LEGO products catering to both children and adults. The platform's efficient delivery system and competitive pricing make it a preferred choice for many consumers.

Here are some popular LEGO sets available on Coupang:

LEGO Creator Expert Assembly Square
A complex and detailed set designed for advanced builders, featuring intricate architectural details and numerous mini-figures.

레고 76924 스피드챔피언 - 레고 | 쿠팡

 

 

LEGO Technic Bugatti Chiron
A 1:8 scale replica of the iconic sports car, offering a challenging build with authentic features.

레고 테그닉 부가티 시에론 42083 - 레고호환블록 | 쿠팡

 

 

LEGO Star Wars Millennium Falcon
A must-have for Star Wars enthusiasts, this set captures the essence of the legendary starship.

레고 75192 밀레니엄팔콘/사은품증정/국내배송 - 레고 | 쿠팡

 

 

LEGO Ideas Ship in a Bottle
A unique and aesthetically pleasing set that combines traditional ship-in-a-bottle artistry with LEGO building.

레고 동물의숲 77050 너굴 상점과 부케의 집 - 레고 | 쿠팡

 

 

LEGO Architecture Statue of Liberty
Part of the Architecture series, this set allows builders to recreate a detailed model of the iconic monument.

레고 아키텍쳐 21042 자유의 여신상 - 레고 | 쿠팡

 

 

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Conclusion

LEGO's enduring popularity among adults, particularly in South Korea's growing kidult market, can be attributed to factors such as nostalgia, stress relief, cognitive engagement, community involvement, and collectibility. Platforms like Coupang have made it easier than ever for enthusiasts to access a wide range of LEGO products, further fueling the hobby's growth.